Online Strategy

Having an effective web strategy is the foundation upon which your site is built. The web strategy should drive the development of your site - including objectives, brand personality, and the metrics used to measure success.

With the advent of Web 2.0, social media, and blogs, user opinions and advice to their peers have never been so important. It’s one thing to throw out buzzwords, and it’s another to understand them and know how to embrace those trends. We can help you formulate a strategy that directly targets individual communities, and ensures that your brand is correctly represented.

We have many years of experience navigating and building web sites and communities for companies from start-ups to FTSE100 companies. So we know what works and delivers results.

We don’t have a “strategy library”; we work with each of our clients on an individual basis. In order to create a strategy, we spend time immersing ourselves in your business, understanding things like your target market, suppliers, brand values, customers and competitors.

Whether you need a web strategy as part of your overall marketing communications strategy or the web is your business, we will always ensure that your web strategy is an integral part of and is aligned with your business strategy.

We like to work with our clients as partners, after all your success is key to our success, and we like to forge strong working relationships that endure.

So, contact us now and let us get started helping your organisation to grow.

Web Design

We believe a good design can make all the difference when connecting with your audience. We take into account your brand identity and guidelines, and then set about doing our research and look at the information architecture (layout, navigation and content hierarchy).

We take a look at all aspects of design including colours and typography as part of our design process and it goes without saying that we ensure that the code we produce is standards compliant and is accessible.

We do everything from a complete website redesign to a website realign.

Have a look at our portfolio, and contact us now if you’d like us to apply some of our design goodness to your site.

Web Development

Custom development is one of core competencies, and we’re proud to have worked with both open-source and proprietary software. We simply pick the rights tools to get the job done. That isn’t to say we won’t use off-the-shelf components to help us get there, in the past we’ve used blogging and CMS software integrated with our core solution.

To give you an idea we’re more than comfortable using the following technologies (the list is not exhaustive, just what we use often):

• Microsoft .NET
• Ruby On Rails
• MySQL
• Microsoft SQL Server
• PHP
• AJAX
• JQuery & JavaScript
• Umbraco
• WordPress

So whether you want a company website, recruitment website, e-commerce website, or you have an idea for the next big thing on the web, contact us now, we’ll bring it to life.

Online Marketing

Making your web site stand out is becoming increasingly difficult. Trying to generate traffic or interest in your products or services just by having a website is not enough.

We can help you maximise your online marketing activities with targeted campaigns that produce measurable results.

We understand that each engagement is unique. Our services include everything from creating and managing campaigns targeting millions of prospects to providing clients training on Google Analytics or Google AdWords to manage campaigns themselves.

We help clients gain targeted site traffic using the following proven techniques:

Search Engine Marketing (SEM)

Our SEM services consist of two distinct but related practice areas:

Search Engine Optimisation (SEO)

Effective SEO is based on industry research and targeted toward your unique customer demographic. We help clients with link building strategy, content optimisation, and general best practices to help your site rank well for the keywords and terms that matter most to your business.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click advertising has fast become one of the most customisable and cost effective marketing tools available. We will work with you to find the keywords with the best ROI, create and optimise campaigns and landing pages to increase conversions.

Email marketing

We build and administer effective email campaigns that increase repeat business and improve customer relations at a minimal cost per customer.

Analytics

Understanding your visitors and their behaviour are vital to increasing conversion rates. We can help you to understand how visitors are finding your site (or not), their actions, and pathways.

Social Media

The explosion in user generated content (blogs, podcasts) and social media sites, such as Facebook, MySpace and YouTube have created new ways to target your audience. It is no longer sufficient to talk at prospective customers, they can and expect a two way conversation - reputations are easily built or damaged.

We can help you ensure you are communicating effectively and that your brand is accurately represented within these online communities.

For further information on our online marketing services, contact us now.